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By the early 19th century, many cities in Europe, as well as North and South America, published newaspaper-type publications though not all of them developed in the same way; content was vastly shaped by regional and cultural preferences.[32] Advances in printing technology related to the Industrial Revolution enabled newspapers to become an even more widely circulated means of communication, as new printing technologies made printing less expensive and more efficient. In 1814, The Times (London) acquired a printing press capable of making 1,100 impressions per hour.[33] Soon, this press was adapted to print on both sides of a page at once. This innovation made newspapers cheaper and thus available to a larger part of the 

In 1830, the first inexpensive "penny press" newspaper came to the market: Lynde M. Walter's Boston Transcript.[34] Penny press papers cost about one sixth the price of other newspapers and appealed to a wider audience, including less educated and lower-income people.[35] In France, Émile de Girardin started La Presse in 1836, introducing cheap, advertising-supported dailies to France. In 1848, August Zang, an Austrian who knew Girardin in Paris, returned to Vienna to introduce the same methods with Die Presse (which was named for and frankly copied Girardin's publication).[36]